A similar percentage support them monetarily either through donations or product purchases. According to Twitch themselves, the majority of viewers engage with streamers on a daily basis.
A staggering 73% of the platform’s users are 34 or under, with 41% between 16 and 24.įor brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. In terms of Twitch marketing, the site’s demographics skew on the younger side. With this kind of reach, the platform is just a trend when it comes to tapping into the power of live video. Twitch’s recent success speaks for itself, with the site on track to surpass 40 million monthly active viewers. Why does Twitch matter for marketers?įood for thought: according to the most recent Sprout Social Index™, live video was cited as one of the most engaging in-feed social content formats by 37% of consumers. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable.
#CASH APP TWITCH TV#
The best way to explain Twitch’s success? Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. That said, there’s no denying the millions of concurrent viewers on the platform at any time. If you’ve never watched a stream before, the concept of Twitch might seem downright bizarre. Viewers can then support streamers through donations and subscriptions (starting a $5/month, of which Twitch takes a cut). Here’s the short of it: content creators stream themselves via Twitch and engage with viewers via Twitch chat.
If you can think of it, there’s probably a channel for it. Most of Twitch’s content is related to gaming and esports, but you can find streamers doing just about anything these days.Ĭooking? Workouts? Music productions? Creating custom sneakers? Simply put, Twitch is a livestreaming platform. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know. That said, you really need to understand Twitch’s audience and best practices before you dive in. Trying to wrap your head around Twitch marketing?īeyond the major social media platforms, Twitch represents a booming community with millions of daily active users.Īlthough Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large.Īnd slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user base as a part of social media marketing.
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