Google Data Studio has always been free to use since Google introduced it on March 15, 2016. And all this comes at the cost of zero dollars. When using Data Studio, you have total control over how you present your “numbers” story to clients. Add a video to your report to explain something to your client.Customize the report with your client’s logo.Adding text to explain data points or what’s displayed in the report.Choosing the kinds of numbers and information you want to share.If you are looking to import your marketing or advertising data to the Google Data Studio dashboard, we have several connectors and breathtaking data reporting templates you can use to connect your Facebook ads, Facebook insights, LinkedIn ads, LinkedIn insights, Twitter, and Tik Tok ads.Īll of the following are possible with Data Studio: We can’t even begin to imagine how hard that must be.īut if you use Google Data Studio, it provides you with everything you need to leverage data visualization to turn analytics data from your client into informative, simple-to-understand reports in mere minutes.Īnd that’s what this article will show you. Or, for a more challenging option, manually copying and pasting data into a Google or Word document from numerous sources.
If you are like the majority of agencies that do offer analytics reports to clients, you will have to painstakingly collect data from Analytics or Search Console and enter it into an Excel spreadsheet to produce a report. To make matters worse, displaying Analytics data -or any metrics data, for that matter-is as strange to many local SMB clients as viewing an extraterrestrial spacecraft. Data can be perplexing, overwhelming, and difficult to comprehend for the average person.įor several reasons, including information overload and difficult-to-understand data, marketers frequently fail to give back their clients’ analytics and performance indicators. For marketers, analytics has always been a challenge.
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